Love Drunk Hearts
I tried out Playlist Push after the service came highly recommended during a music marketing course. For our latest single, the service was quite effective in boosting Spotify numbers! If you have a strong song that fits a certain mood and the budget I would definitely give Playlist Push a go. If you ran campaigns over multiple singles you could gain some solid Spotify numbers. My only critique is the cost is on the expensive side - I'm in AUS so there is a conversion rate.
Read moreRyders Creed
We went for the lowest priced campaign available to just try it out. Out of a potential 30+ playlist curators, only 6 ended up playlisting our song. This is fine, and to be expected, however the issue that we found was that our song, despite us choosing all appropriate genre categories, was sent to playlist curators who's playlists didn't fit our sound at all. In fact, some of their feedback didn't make much sense and often their playlists wouldn't have been suitable for our song at all. If the selection process had been more accurate then we may have gained better results, making the results worth the costs. The results were decent, however we expected more accuracy from PlaylistPush in regards to the selection of playlists. We WILL be using this platform again, however we just hope that the selection of curators and playlists becomes more tailored to the customer, and more accurate to the genre and sound of the tracks.
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